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This web site has the following on the homepage, "Slim Guide Body Fat Calipers Black." We noticed that the web site also said " Slim Guide Body Fat Calipers Red." It also said " Slim Guide Body Fat Calipers White. The Worlds Best Body Fat Calipers Are Here! There is nothing more annoying than getting a cheap dodgy pair that doesnt show you your results accurately. You work hard all year round to find out that you have been given false hope by something that isnt showing true results. Ill Never Use Any Other Type Again. People often make the mistake of only using." The header had body fat calipers as the highest ranking optimized keyword. It is followed by body fat caliper, skin fold caliper, and skin fold calipers which isn't as ranked as highly as body fat calipers.